We Specialize. We’re Not Mass Marketers.
We may live and work in a mass marketing world, but we aren’t of it.
What do we mean by this? First and foremost, it means… Infinamic is not your typical marketing firm. We’re not going to break your entire approach down and reinvent the wheel for you, but we will endeavor to work seamlessly within your existing efforts to, not only augment them, but also make them more efficient. We’re not here to build your brand. We’re here to make it work.
We don’t want all of your business.
Why not? At Infinamic, we understand the difficulties of remaining profitable while attempting to generate business in a diverse marketplace. Even though we certainly have the level of knowledge and experience required to undertake a ‘jack of all trades’ approach, we don’t. We don’t want to get distracted. Our efforts center upon what works and has a direct correlation to driving business to our clients and partners. So, while our work isn’t necessarily simple, our approach to it is.
We Keep it Simple, Because the Market Isn’t.
At Infinamic, we get it.
With the ever-changing economy, and the rapid advances in the technology that drive growth in the online marketplace, it is a constant struggle to keep costs under control and remain relevant to your consumer base. Some firms are willing to take on anything and everything that comes their way. While this approach may be OK, or even preferred for some, at Infinamic, we place the gross majority of our focus on the performance-based, Internet marketing channel. With this specialization, we drive business directly to our partners’ web sites utilizing a select set of promotional methods. Depending upon the industry, such as personal finance, we also generate business for our clients through the use of Infinamic owned web properties. For example, consumers searching online for debt consolidation loans or credit counseling can learn about these financial services, as well as find companies providing them, at DebtConsolidationLoan.com. All advertising on the site is performance-based.
Which Marketing Activities Do We Place Our Focus Upon?
- Targeted Content Development – Our focus is upon the content. We develop informative and educational content that users want and need, and search indexes like. Also, we’re very big on consumer privacy at Infinamic, so we target advertising based upon a page’s content, not an individual user’s personal history. Done correctly, we have found this method can be every bit as effective as more intrusive methods, and it comes with an added bonus. It leaves the user in control of their experience, which can result in higher back-end conversion rates (the numbers that count) and levels of trust.
- PPC (Pay-Per-Click) Search Marketing – At Infinamic, our focus is upon ‘quality over quantity’. This phrase has become a cliche’, but there is a reason why it has. Unless your focus is upon branding, the key to a successful online advertising campaign is not the amount of web traffic you receive, but rather the percentage of web traffic that you convert from this medium. Is your product or service a good match with what the user was looking for?
- Social Media Development – Whether you want them to or not, people are going to be online discussing your business, on Facebook, Google+, LinkedIn, Twitter… Are you involved in the conversation? Not only do these platforms allow you to keep in touch with your current customer base for retention and conduct public relations activities, they can also (depending upon your industry) serve as a great source of market research and new business.